An Open Invitational $250,000 Startup Competition for Women-Owned and Women-Led Tech Startups

Welcome to N100

Northumberland, Ontario, Canada’s biennial open invitational
$250,000 technology startup competition.

Powered by:

Northumberland Community Futures Development Corporation

Now located at:


About N100

What is N100?

Northumberland, Ontario, Canada’s annual open invitational and biennial $250,000 technology startup competition.

N100 Evolution

New this year: N100 2020 will be gender equity-based. To qualify, your startup must be Women-owned and/or Women-led and a Woman Founder will pitch. Women are: 50% of the population. Backed by less than 3% of venture capital. X% of your cap table. Let’s start building equity.

2020 Timeline

Call goes out Friday, November 13th, 2020. Apply by March 31st, 2021. Top 8 Semi-Finalists compete in the N100 Pitch Contest on June 11th. Top 3 Finalists present investment proposals in July. Winner announced by September, 2021.

Who should compete?

Innovative, technology-driven startups (idea to commercialization stage) that are women-owned and/or women-led, and that will have a presence and impact in Northumberland.
As Featured In:


Why N100?

Compete to secure up to $250,000 in the form of the N100 convertible note and position your startup for follow-on investment. Get your company onto a solid venture capital track with N100 Evolution.
Finalists receive Accelerator Perks Bundle including support form TELUS Business Solutions, IBM and Mathworks.
Gain valuable insight and feedback from the N100 Power Panel and Advisors and from Northumberland CFDC.
Hone your pitch and investment proposal at N100 Pitch School as you advance your business through a competitive gauntlet.
You could take home a special $2,500 cash prize with the Audience Choice – Best Pitch Award, new this year and sponsored by CCO Productions.
Join us at Venture13 in Cobourg and take advantage of everything Northumberland CFDC and our community has to offer, including: fibre connection, 24/7 secure access, a fully-equipped MakerLab and collaborative workspace in the V13 VentureZone.
Benefit from concurrent entrepreneurial development along the way from Northumberland CFDC and our special N100 Advisors.

The application period will open Friday, November 13th, 2020.

The competition runs from June to September, 2021.


Precognitive Alert

Precognitive Alert

The time has come. Final evaluations and due diligence have been completed. From four, one will emerge as the winner of N100 Evolution: our most ambitious and electric edition of N100 since 2013. Stay tuned to all N100 channels for the official press release on January 15, 2019.

read more
The N100 2018 Finals

The N100 2018 Finals

After the N100 Pitch Contest last month at Venture13 (check out the FB album), our four Finalists have been working hard, spinning up their FTL drives for the last stage of N100 Evolution. They are Able Innovations, Argentum Electronics, Convictional Commerce and EmulGreen Labs.

read more

Latest Tweets

There is still time to register for tomorrow's Webinar at 10am - "How to Create and Benefit from a Strategic Sales Plan" with Ruth van Vierzen, Founder of REVSquared Business Growth https://www.eventbrite.com/e/how-to-create-and-benefit-from-a-strategic-sales-plan-tickets-119305049615?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&aff=estw&utm-source=tw&utm-term=listing

Alex and Hunter in the @Venture_13 Makerlab earlier today with Curtis Colbary from @BDO_Canada, talking entrepreneurship, VC, prototyping and more. #TechNorthumberland https://twitter.com/NrthmbrlndCFDC/status/1306324453807226883/photo/1

Take part in the NMA Associate Virtual Expo on Tuesday September 29th from 1-3pm. Meet over 20 Associate members who provide services and products to the manufacturing industry. Learn more and register here: http://bit.ly/3ima6Z7

WEBINAR: Strategic Sales Planning. Join Ruth van Vierzen, Founder of REVSquared Business Growth Agency for her virtual session this Thursday September 17th from 10-11:30 AM: http://bit.ly/352qtWI

Brought to you by DELIA and @Venture_13 with the support of @FedDevOntario

Here's @rwash in conversation w Alex Papanicolaou @thermascans and our own Joseph Miller @V13Policetech on #COVID19 thermal imaging tech spun out of @Venture_13 after successful pilot with @CobourgPolice and @TownofCobourg: https://consider-this.ca/venture-13-and-campbellford-man-launch-another-tool-fight-pandemic/ #OntarioMade #TechNorthumberland

Load More...

N100 Evolution Pitch Contest at Venture13

click an image for better viewing

Northumberland CFDC, in collaboration with the N100 Power Panel and our community innovation partners, delivered the sixth N100 Pitch Contest at Venture13 where seven technology entrepreneurs competed to advance to the Board Room and the finals of our $250,000 startup competition.

N100 Evolution Pitch Contest Simulation at Venture13

click an image for better viewing

Entrepreneurs competing in N100 Evolution (Northumberland’s $250K open invitational biennial startup competition) took part in a day-long series of intensive workshops to hone their pitches with N100 Advisors and coaches, culminating in a simulation of next week’s Sixth N100 Pitch Contest at Venture13.ca. Special thanks to Arjun Malu iMerciv Inc., Mark Elias Steadiwear Inc., Noureddin Chahrour AdrenalEase Inc., Leo Mui Impact Centre, Alison Burgess and Joe Miller University of Ontario Institute of Technology (UOIT), Tony Orsi from Bereskin & Parr, Szanne McNutt from ONeconomy, Astrum Nanji from Lux Equity and Braden Kemp from NationalProStaff. Photos by Chris Lotton Photography.

Grand Opening of Venture13

click an image for better viewing

Photos by Chris Lotton from the Grand Opening of Eastern Ontario’s newest centre for innovation and entrepreneurship: Venture13. For more, visit www.venture13.ca


John Hayden
Manager, Enterprise Programs
905.372.8315 x223

Contact John Hayden about N100

Your Name (required)

Your Email (required)

Subject (required)

Your Message

For over a decade, John Hayden has worked with Northumberland CFDC in entrepreneurial development and finance, with a particular interest in innovation-driven enterprise and advanced manufacturing.

John is a member of the Canadian Venture Capital and Private Equity Association (CVCA) and holds an Executive Certificate in Strategy & Innovation from MIT, where he participated in the Entrepreneurship Development Program in 2013. He holds a BA from the University of Toronto and a MA from the American University of Beirut. John was instrumental in devising and launching N100 and has judged other startup competitions including the Ontario Centres of Excellence Make Your Pitch student entrepreneurship challenge.

He currently works with over 30 early-stage companies across Southern Ontario as a Venture Catalyst with Northumberland CFDC’s N1M initiative (supported by FedDev Ontario) and was part of the Committee of the Town of Cobourg that successfully designed, developed and launched the all new “Venture13” technology centre in Cobourg (which includes a hardware MakerLab developed in partnership with Northumberland Makers).

Outside of the world of startups, John maintains a serious passion for back-country hiking. In 2015, he undertook an epic unsupported continuous traverse of Iceland through the interior, completed the Teton Crest Trail in 2016 and the Hundred Mile Wilderness of the Appalachian Trail in Maine in 2018.

You can follow John on Twitter at @N100startups.

739 D’Arcy Street, Suite 120
Cobourg, Ontario K9A 0H6
phone: 905-372-8315
toll free: 1-866-670-1191
fax: 905-372-2238
email: info@northumberlandcfdc.ca

Office Hours

Open Monday to Friday 8:30am to 4:30pm

Center map
Get Directions
With the support of:

Federal Economic Development Agency for Southern Ontario

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!