An Open Invitational $250,000 Startup Competition for Women-Owned and Women-Led Tech Startups

Welcome to N100

Northumberland, Ontario, Canada’s biennial open invitational
$250,000 technology startup competition.

Powered by:

Northumberland Community Futures Development Corporation

Now located at:


About N100

What is N100?

Northumberland, Ontario, Canada’s annual open invitational and biennial $250,000 technology startup competition.

N100 Evolution

New this year: N100 2020 will be gender equity-based. To qualify, your startup must be Women-owned and/or Women-led and a Woman Founder will pitch. Women are: 50% of the population. Backed by less than 3% of venture capital. X% of your cap table. Let’s start building equity.

2020 Timeline

Call goes out Friday, November 13th, 2020. Apply by March 31st, 2021. Top 8 Semi-Finalists compete in the N100 Pitch Contest on June 11th. Top 3 Finalists present investment proposals in July. Winner announced by September, 2021.

Who should compete?

Innovative, technology-driven startups (idea to commercialization stage) that are women-owned and/or women-led, and that will have a presence and impact in Northumberland.
As Featured In:


Why N100?

Compete to secure up to $250,000 in the form of the N100 convertible note and position your startup for follow-on investment. Get your company onto a solid venture capital track with N100 Evolution.
Finalists receive Accelerator Perks Bundle including support form TELUS Business Solutions, IBM and Mathworks.
Gain valuable insight and feedback from the N100 Power Panel and Advisors and from Northumberland CFDC.
Hone your pitch and investment proposal at N100 Pitch School as you advance your business through a competitive gauntlet.
You could take home a special $2,500 cash prize with the Audience Choice – Best Pitch Award, new this year and sponsored by CCO Productions.
Join us at Venture13 in Cobourg and take advantage of everything Northumberland CFDC and our community has to offer, including: fibre connection, 24/7 secure access, a fully-equipped MakerLab and collaborative workspace in the V13 VentureZone.
Benefit from concurrent entrepreneurial development along the way from Northumberland CFDC and our special N100 Advisors.

The application period will open Friday, November 13th, 2020.

The competition runs from June to September, 2021.


Diving in: an Interview with Ben Seaman of Riverwood Acoustics

Diving in: an Interview with Ben Seaman of Riverwood Acoustics

Ben Seaman is the Founder of Riverwood Acoustics and the winner of the inaugural RC100 $100,000 Technology Startup Competition (delivered by our colleagues at Renfrew CFDC). You can read all about how RC100 began and the role we played in helping to launch the Renfrew edition of N100 in my previous posts

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Announcing our Finalists

Announcing our Finalists

In a dramatic turn, the N100 Power Panel has advanced four startups (rather than the expected three) to the Board Room and the Finals of N100 Evolution, after an exciting Pitch Contest Semi-Final event held in the Innovation Commons at Venture13 on September 13, 2018.

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The N100 Questionnaire with Chris Oliver, CCO Productions

The N100 Questionnaire with Chris Oliver, CCO Productions

N100 sat down to chat with our newest sponsor, Chris Oliver, Founder of CCO Productions. CCO Productions has generously supported N100 by providing a $2,500 cash prize for the winner of the Audience Choice Best Pitch Award, as part of the N100 Pitch Contest event on Thursday, September 13th 2018, live from Venture13 in Cobourg.

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Latest Tweets

In the early days of the pandemic, the entrepreneurs, makers, manufacturers and innovators of this distributed volunteer network made all the difference in getting emergency PPE to our front line workers. Great recognition here of our @N100startups 2018 winner @Argenelec. TY! 👏 https://twitter.com/RyersonCUE/status/1286685181097709570

Thanks to @vanessabalintec for this piece on @Ryerson CEZ members that pivoted in response to COVID19. Having the chance to reflect on how we reacted to the pandemic is a real privilege and a reminder to keep creating tech that helps others!


I’m so excited to check this out! Thank you @takarasmall for looking at how small towns are overcoming the urban-rural divide.

@BernadetteClem @TourismCornwall @ChooseCornwall check this out https://twitter.com/takarasmall/status/1285985546569949185

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N100 Evolution Pitch Contest at Venture13

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Northumberland CFDC, in collaboration with the N100 Power Panel and our community innovation partners, delivered the sixth N100 Pitch Contest at Venture13 where seven technology entrepreneurs competed to advance to the Board Room and the finals of our $250,000 startup competition.

N100 Evolution Pitch Contest Simulation at Venture13

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Entrepreneurs competing in N100 Evolution (Northumberland’s $250K open invitational biennial startup competition) took part in a day-long series of intensive workshops to hone their pitches with N100 Advisors and coaches, culminating in a simulation of next week’s Sixth N100 Pitch Contest at Venture13.ca. Special thanks to Arjun Malu iMerciv Inc., Mark Elias Steadiwear Inc., Noureddin Chahrour AdrenalEase Inc., Leo Mui Impact Centre, Alison Burgess and Joe Miller University of Ontario Institute of Technology (UOIT), Tony Orsi from Bereskin & Parr, Szanne McNutt from ONeconomy, Astrum Nanji from Lux Equity and Braden Kemp from NationalProStaff. Photos by Chris Lotton Photography.

Grand Opening of Venture13

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Photos by Chris Lotton from the Grand Opening of Eastern Ontario’s newest centre for innovation and entrepreneurship: Venture13. For more, visit www.venture13.ca


John Hayden
Manager, Enterprise Programs
905.372.8315 x223

Contact John Hayden about N100

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For over a decade, John Hayden has worked with Northumberland CFDC in entrepreneurial development and finance, with a particular interest in innovation-driven enterprise and advanced manufacturing.

John is a member of the Canadian Venture Capital and Private Equity Association (CVCA) and holds an Executive Certificate in Strategy & Innovation from MIT, where he participated in the Entrepreneurship Development Program in 2013. He holds a BA from the University of Toronto and a MA from the American University of Beirut. John was instrumental in devising and launching N100 and has judged other startup competitions including the Ontario Centres of Excellence Make Your Pitch student entrepreneurship challenge.

He currently works with over 30 early-stage companies across Southern Ontario as a Venture Catalyst with Northumberland CFDC’s N1M initiative (supported by FedDev Ontario) and was part of the Committee of the Town of Cobourg that successfully designed, developed and launched the all new “Venture13” technology centre in Cobourg (which includes a hardware MakerLab developed in partnership with Northumberland Makers).

Outside of the world of startups, John maintains a serious passion for back-country hiking. In 2015, he undertook an epic unsupported continuous traverse of Iceland through the interior, completed the Teton Crest Trail in 2016 and the Hundred Mile Wilderness of the Appalachian Trail in Maine in 2018.

You can follow John on Twitter at @N100startups.

739 D’Arcy Street, Suite 120
Cobourg, Ontario K9A 0H6
phone: 905-372-8315
toll free: 1-866-670-1191
fax: 905-372-2238
email: info@northumberlandcfdc.ca

Office Hours

Open Monday to Friday 8:30am to 4:30pm

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With the support of:

Federal Economic Development Agency for Southern Ontario

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